Customers, funnels and operating metrics
Part of the Management Trainee learning and recruiting path. Read the explanation and example, attempt the task, then open the self-check.
Know what to learn for your role.
From foundations to a work sample, with sources, tasks and self-checks.
Understand
Break outcomes into visits, conversion, basket size, retention and fulfilment. Define numerator, denominator, period and ownership. Volume growth can mask deteriorating quality.
Worked example
100 purchases from 1,000 visitors means 10% conversion. Doubling visitors with purchases unchanged drops conversion to 5%.
Examples and numbers are educational, not employer questions, live market data or hiring criteria.
Practise and keep your output
Map an acquisition-to-retention funnel, choose a bottleneck, and design a low-cost experiment with a stop rule.
Keep inputs and sources, assumptions, steps, results and uncertainties in your own document. Attempt independently before checking below.
After attempting: answer and self-check
Specify the target stage and guardrails such as refunds, complaints or cost.
Official channels and further reading
Pathline authors these starter lessons. These supplementary field links do not imply provider review or endorsement. Confirm Hong Kong availability and eligibility separately.
- Swire · Management Programme ↗
Programme and rotation information; confirm application availability on the site.