Free learning pathL0–L4

Brand and marketing

Build the foundations, methods and work samples used in brand and marketing roles.

An entry-level learning direction with educational tasks; check target-role requirements.

Practice setWork-sample templateJobs, resources and experiences

Your learning checklist

Required items: 0 / 10 completed or already known

Device storage

Next: Read a role through its responsibilities

Checklist statuses are self-reported; exercise scores are recorded separately. You can reset any item.

L0

Know the role

  1. Read a role through its responsibilitiesRequired

    Translate a role description into three observable learning goals.

L1

Build foundations

  1. Spreadsheet formulas and reconciliationRequired

    Build a sourced calculation table with an independent check.

  2. Statistics, samples and uncertaintyOptional

    Describe a distribution and its limits of inference.

  3. Markets and consumer problemsRequired

    Independently: Define a target user, context and unmet need.

  4. Segmentation, targeting and positioningRequired

    Independently: Compare two segments and write a positioning statement.

L2

Develop core skills

  1. Marketing mixRequired

    Independently: Set product, price, distribution and communication decisions.

  2. Funnel metricsRequired

    Independently: Define impressions, visits, conversion and denominators.

  3. Consumer research and biasRequired

    Independently: Write five neutral interview questions and note sampling limits.

L3

Practise scenarios

  1. Research, citation and argumentRequired

    Write a sourced analytical paragraph with limitations.

  2. Campaign testing and attributionRequired

    Independently: State goals, comparison, metrics and attribution limits.

  3. Marketing brief and reviewOptional

    Independently: Complete goals, audience, message, channels, budget and measurement.

L4

Build a work sample

  1. Present an inspectable work sampleRequired

    Submit a work sample with method, results and reflection.

Try a practice set

Calculations and choices receive immediate checks. Review open responses yourself against the rubric. All examples are educational.

1. 100 visits produce 5 purchases. Conversion rate (%)?
2. Which interview approach is more neutral?
3. After the campaign testing and attribution task, state one assumption, one supporting fact and one condition that would change your conclusion.

Brand campaign brief and measurement plan

For this brand campaign brief and measurement plan, bound the problem to one educational scenario. List inputs and assumptions, preserve calculations and distinguish findings from missing evidence.

Define the question, scope and success criteria of this brand campaign brief and measurement plan.

Record data, source links, dates, units and assumptions.

Write reproducible steps with calculations, evidence or a process map.

Separate observations, interpretation and recommendations.

List unknowns, validation steps and conditions that change the conclusion.

Work-sample checklist