Segmentation, targeting and positioning
Use segmentation, targeting and positioning to make decisions inspectable.
What you should be able to do
Independently: Compare two segments and write a positioning statement.
Suggested prerequisites
A short guide
Use segmentation, targeting and positioning to make decisions inspectable. Compare two segments and write a positioning statement. Read the indicated source section, identify its key concepts and conditions, and work through the example. Record inputs, sources, units and assumptions. Keep your method separate from the result, mark unanswered questions, and review the output against the checklist.
An example
Positioning needs a target, a difference and a reason to believe.
Your task
Compare two segments and write a positioning statement.
Start with this source
Read the indicated section relevant to segmentation, targeting and positioning and complete the foundation task.
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Your learning checklist
Required items: 0 / 10 completed or already known
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