Markets and consumer problems
Use markets and consumer problems to make decisions inspectable.
What you should be able to do
Independently: Define a target user, context and unmet need.
Suggested prerequisites
A short guide
Use markets and consumer problems to make decisions inspectable. Define a target user, context and unmet need. Read the indicated source section, identify its key concepts and conditions, and work through the example. Record inputs, sources, units and assumptions. Keep your method separate from the result, mark unanswered questions, and review the output against the checklist.
An example
Young people are not one uniform needs segment.
Your task
Define a target user, context and unmet need.
Start with this source
Read the indicated section relevant to markets and consumer problems and complete the foundation task.
This source is awaiting renewed review. Try the task above and adjacent skills; reviewed sources will appear here.
Your learning checklist
Required items: 0 / 10 completed or already known
Next: Read a role through its responsibilities
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